От психологии до маркетинга и обратно
The repertoire of consultants, trainers, and motivational speakers, nothing comes before the power of setting personal goals. And in the annals of personal goal-setting, no story outranks the Yale University Class of 1953.
Автор: Джоэл Сполски
Переводчик: Алексеем Симоновым
Редактор: Маратом Зборовским
6 января, 2002
Иногда я просто не могу ничего сделать.
Конечно я прихожу в офис, слоняюсь без цели, проверяю электронную почту каждые 10 секунд, хожу по Сети, даже делаю несколько дел, не требующих интеллекта, наподобие оплаты счета от American Express. Но возвращения в поток непрерывного написания кода не происходит.
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
Most people will never know what they want. I don't know what I want. If you ask me what I want to do in the next five months for language learning, on the other hand, I do know. It's a matter of specificity. "What do you want?" is too imprecise to produce a meaningful and actionable answer. Forget about it. "What are your goals?" is similarly fated for confusion and guesswork. To rephrase the question, we need to take a step back and look at the bigger picture.
Doing the Unrealistic Is Easier Than Doing the Realistic rom contacting billionaires to rubbing elbows with celebrities— the second group of students did both—it's as easy as believing it